Is this the most sustainable journey in the world?
Norway’s always done good karma. Right up front in the sustainability stakes – which are the stakes everyone’s talking about – you can pretty much guarantee that kicky lusekofte (that’s chunky jumper to you and I) has been kind to sheep from the get-go and the contents of your matpakke (that’s funny old inside-out sarnie to you and I) is locally sourced, nutritious and most probably delicious. You’re catching our sustainable drift, right?
And Up Norway – experts and innovators in Norwegian travel. We should know. They sent us on a crazy-beautiful retreat just before Christmas. Hut, snow, sauna, vodka. Can’t go wrong – have just launched Norway’s most sustainable journey. Perhaps the world’s.
They’ve taken the fabled Discovery Route from Bergen to Stavanger – made famous by Thomas Cook – and, with a team of experts in this sort of thing, collaborated with all the locals along the route to provide a heart-stopping, pulse-racing, scene-stealing travel experience that combines human wellbeing with the wellbeing of the ecosystem.
‘Norway is in a unique position to be a world leader in this field,’ says Torunn Tronsvang, Up Norway’s founder and all-round good egg. ‘Through a bold tourism strategy, we can position Norway as a source of inspiration for a regenerative lifestyle, attract exactly the type of travelers we want to our country, and send them home with healthy inspiration.’
Sustainable, future-oriented (there’s a buzz word for your collection), kind to trees… it’s just what your karma (and Insta) has been gagging for.
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