One Hundred Shoreditch? 100%!
When we first heard they were messing with one of our favourite hotels - The Ace in Shoreditch - we wanted to have very strong words with the management. But like VERY strong words. The times we’d had up on that roof, the showcases in the 100 Room, the New Year’s Eve Party with the go-go dancers when we started the countdown at 11.47 instead of 11.59 (someone must have slipped some alcohol into our drinks, that’s the only explanation we can think of). We couldn’t have anyone tampering with a place we almost considered our own.
And so the new owners - the Lore Group, who also have Sea Containers, where we once partied on the roof and the Pulitzer in Amsterdam, among others - had us in to talk us down… and show us around, even though it meant putting on highly unflattering hard hats and hi-vis jackets (the hi-vis was quite an XXL look actually, come to think of it). And we are here to reassure you that the upgraded Ace, now called One Hundred Shoreditch and set to open next Spring, is very much that: an upgrade.
It’s like the celebrated youth hotel has grown up, grown into itself. In the rooms, gone is all the millennial stuff - the record players and pin-boards - and in its place a calm atmosphere of whites on beiges with tapestries and white furniture and design classic furniture and other gorgeous things, all under the direction of tip-top interior designer Jacu Strauss, who knows his way around a fabric swatch.
Upstairs on the roof, things have been reconfigured so they make much more sense and give us much more room to party in, the idea being that (when we’re not doing a full takeover), people can step in off the street and enjoy the pink glazed tiles, the rain forest of greenery and, of course, the best views in the whole of London’s glittering Shoreditch.
Downstairs what used to work has been kept, what worked less well has been reimagined. The restaurant (remember Hoi Polloi?) is now a fish-forward casual all-day affair called Goddard & Gibbs, but they’ve kept those leather booths and the wood on the walls. And they’ve opened it right up to the street so you don’t have to come through a flower shop (it’s now a beautiful but casual wine bar).
But don’t take our word for it, even though you probably should. Keep your eyes peeled for a superstar JAKE event so you can see it all for yourself.
onehundredshoreditch.com
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